Joey’s Brand Logo

Role: Illustrator

Client: Joey’s Ice Cream

Brief: My friend approached me to design a logo for his cozy ice cream venture, Joey. Incorporating a mix of ice cream colors to present various flavors, I used Illustrator to manipulate the typography. The main goal is to give the brand a joyful vibes with a sense of coziness. Considering the shop’s emphasis on flavors like blueberry and strawberry, raspberry, etc and its debut in the winter season, I leaned towards darker fruit colors to harmonize with the seasonal atmosphere.