Role: Illustrator

Client: Joey’s Ice Cream

Brief: My friend approached me to design a logo for his ice cream shop in an area where winter and cold weather dominate most of the year. To create a sense of coziness, I chose rich winter berry tones paired with a refreshing honeydew melon color reflecting the seasonal atmosphere. Using Illustrator, I manipulated the typography to enhance the brand’s joyful and inviting vibe.