Role: Illustrator & Graphic Designer

Client: Arabic brand called Jasmine (personal project)

Brief: Alyasmeen, also known as the Jasmine brand, is a well known flower in Damascus and gets its name from the Arabic word for “jasmine.” I took inspiration from the soft white petals of jasmine and incorporated the flower shape into the Arabic letter design. Targeting mainly women, I aimed for a classy vibe by using purple as the main color, representing luxury. My design approach for Alyasmeen focuses on keeping things neat, striking a nice balance between elegance and simplicity. This project was done using Illustrator.